Bradshaw Taylor is a UK-based outdoor and country goods holding company, home to five specialist brands united by a commitment to performance, craft, and the outdoors. Together, they cover everything from technical mountain apparel and country clothing to footwear, adventure gear, and ski wear — serving customers across the UK and a rapidly growing international customer base.
With clothing and footwear central to most of their brands, sizing exchanges are not an edge case — they are a core part of the customer relationship. Before Swap, that relationship was being handled manually, one case at a time. And exchanges weren’t being offered at all.
The challenge
Manual returns. No exchanges. And a volatile US market to navigate.
For a portfolio of outdoor and country brands selling clothing and footwear, sizing exchanges are an everyday reality. Getting the right fit matters — and when it doesn’t, customers expect a fast, smooth resolution. Before Swap, none of that was possible at scale. Returns were handled manually, requiring back-and-forth with customers and significant admin time from the team. Exchanges simply didn’t exist as a structured offering.
Beyond returns, Bradshaw Taylor was also navigating a genuinely difficult international trading environment. The introduction of US tariffs created volatility and uncertainty around pricing, landed costs, and customer transparency in one of their most important growth markets. Without the right infrastructure in place, remaining competitive, profitable, and clear with US customers was a real operational challenge.
- No exchange capability across any brand: Exchanges had never been offered before Swap — customers wanting a different size had no structured pathway, creating friction and likely losing revenue to refunds.
- Entirely manual returns handling: Every return required individual back-and-forth with customers and manual admin from the team — across five brands, this was a significant and growing operational burden.
- No scalable post-purchase infrastructure: A manual process that worked at lower volumes couldn’t scale with growing demand across the portfolio, creating a bottleneck at precisely the moment growth required removing friction.
- US tariff volatility threatening international trading: Fluctuating import/export conditions made it difficult to price confidently, remain transparent with US customers, and protect margins in a market showing strong growth potential.
“With clothing and footwear there’s always sizing exchanges, so there was a lot of back-and-forth with customers and quite a bit of admin for the team.”
Ewan Cooper
Bradshaw Taylor
The Solution
Exchanges launched. Tariffs navigated. Five brands, one platform.
Swap delivered two distinct and complementary capabilities for Bradshaw Taylor: Swap Returns brought exchanges to life for the first time across all five brands, and Swap Global gave the team the infrastructure to trade confidently in the US despite ongoing tariff volatility. Both went live quickly — the onboarding was described as “super quick,” and within a couple of weeks Swap was simply part of how the team worked.
The timing of the exchanges launch — one week before Black Friday 2024 — was not incidental. It meant that Bradshaw Taylor’s biggest sales period was also the first time customers across all five brands could swap sizes seamlessly, keeping revenue in the portfolio that would previously have left as refunds. On the global side, Swap’s pricing transparency and Merchant of Record capabilities gave the team the flexibility to remain current, profitable, and honest with US customers regardless of what the import/export environment was doing.
- Exchanges launched across all five brands — for the first time
Swap Returns enabled Bradshaw Taylor to offer structured sizing exchanges across their entire portfolio simultaneously. A capability that had never existed before was live in time for Black Friday 2024. - Automated returns flow across clothing and footwear
The manual case-by-case returns process was replaced with an automated, consistent flow — reducing back-and-forth with customers and freeing the team from repetitive admin across multiple brands. - Swap Global navigating US tariff volatility
As US import/export conditions became increasingly unpredictable, Swap Global gave Bradshaw Taylor the tools to flex pricing, maintain transparency with US customers, and protect profitability without sacrificing growth. - Shopify markets visibility across the portfolio
Managing multiple brands in multiple markets is complex. Swap’s clean, centralised dashboard gives the team clear visibility and control — making strategic changes faster and more confident across the group. - Fast onboarding, genuine partnership
Bradshaw Taylor highlighted both the speed of onboarding and the quality of the Swap team as differentiators. The tools feel built for retail, and the people feel like genuine partners — not just a vendor relationship.
“With how volatile the US import/export markets have been since the introduction of tariffs, Swap Global has allowed us to remain current, profitable and transparent with our customers.”
Ewan Cooper
Bradshaw Taylor
The Results
£553k retained. US sales more than doubled. Conversion nearly doubled too.
- £553k+ revenue retained in 2025 alone through Swap Returns — exchanges and store credit keeping revenue inside the Bradshaw Taylor portfolio.
- +153% US sales growth — from ~$9.2k in March 2025 to over $23.3k in October 2025, driven by Swap Global enabling confident international trading amid tariff volatility.
- +96% US conversion rate improvement across 2025 — nearly doubling as transparent pricing and a seamless customer experience built trust in the market.
- 5 brands One Swap partnership powering returns, exchanges, and global operations across Schoffel Country, Schoffel Ski, KEEN Footwear, Sherpa Adventure Gear, and Artilect.
The £553,000 retained in 2025 reflects what happens when exchanges are introduced to a portfolio of clothing and footwear brands: customers who want a different size no longer default to refunds. They stay. The revenue stays. Across five brands that collectively carry a significant volume of sizing-sensitive products, that shift in behaviour compounds quickly.
The US numbers tell a complementary story. A market that was growing but unstable — buffeted by tariff changes that made pricing and landed costs unpredictable — became Bradshaw Taylor’s strongest international growth story. The combination of transparent upfront pricing and a seamless customer experience turned uncertainty into confidence, and that confidence showed up in a 96% conversion uplift and sales that grew more than 150% in seven months.
