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The BFCM Playbook: 5 Steps to Winning Q4
Peak season may be months away—but the brands that win Q4 are already getting to work.
Swap’s BFCM Playbook breaks down 5 essential steps to take between now and September to drive profit, avoid chaos, and turn Q4 wins into Q1 momentum.
Inside the Playbook
• The $65.50 mistake most brands make on returns—and how to fix it • The July campaign that builds high-intent audiences for Q4 • How Allbirds and others tariff-proofed their logistics to avoid shipping disasters • Why early planning drives 21% higher ROI (Deloitte) • How optimized returns can recover up to 25% in lost revenue
Join brands like Manors Golf that used these same strategies to grow 140% YoY.
