The 5 C’s for Connecting Ecommerce

Without a strategy for unified commerce, your business is only running on the strength of its individual parts. Now it’s time to connect the dots.

On average, ecommerce brands are using anywhere from 10 to even 20 separate tools for the front and back end of business. You don’t need more tools. You need a system.

Ecommerce is evolving fast —but so are the fragmented operation systems that can make simple operations a chaotic pursuit for brands. From returns mess to cross-border bottlenecks, brands are paying the price for using disconnected systems.

Swap’s report breaks down 5 proven ways to cut through the chaos and turn operational complexity into growth. The 5 C’s of Unified Commerce.

Learn how modern brands like Nike, Glossier, and Red Equipment are streamlining the backend of their businesses and winning the customer journey with fewer tools, clearer data, and faster fulfillment.