Swap Discovery helps your store get found, understood and recommended by AI assistants such as ChatGPT, Claude, Gemini and Perplexity. This article explains what it measures, what it can change in your store, and how much control you keep.
Why AI visibility matters
Shoppers increasingly begin with a question put to an AI assistant rather than a search box. When an assistant answers a question like "what is the best waterproof walking jacket under £200?", it draws on what the wider web says about a brand and on what it can read from that brand's own store. Where neither gives it enough to work with, the brand does not appear in the answer.
Swap Discovery measures whether that is happening to your store, identifies what is causing it, and makes the changes needed to correct it.
If you are setting it up for the first time, Getting started with Swap Discovery walks through installation and your first visibility test.
The four core features
Swap Discovery has four core features, and they work as a loop rather than as separate tools. AI Visibility and Product Audit find what is holding your store back, the Action Plan is where you decide what gets fixed and how, and Analytics tells you whether it worked. A built-in agent, available on every plan, helps you use all four. It understands your catalogue, your visibility gaps and your priorities, explains what it finds, recommends what to do next and drafts the work for your review.
AI Visibility
Puts a selected set of shopper-style questions to the AI models on your plan, and records whether your brand appeared, alongside which competitors, from which cited sources, and how it was described. This is your evidence layer — it establishes whether there is a problem and which questions it affects. The agent helps you choose the shopper questions to track and explains the gaps the results reveal.
See Understanding AI Visibility in Swap Discovery.
Product Audit
Scores your Shopify products for AI readiness, identifies what is missing from titles, descriptions, images and metadata, and prepares fixes for you to review and apply. The agent explains what is missing and drafts the fixes. From the Scale plan upwards, Bulk Product Audit applies fixes to a batch of products in one run, within your monthly allowance of products optimised.
See Understanding Product Audit in Swap Discovery.
Action Plan
Turns the latest visibility findings into prioritised work, each item carrying the reason it was raised, grouped as Content, Social Proof and Technical AI Readiness. Items range from blog posts, evergreen pages and FAQs to structured data, machine-readable files for AI agents, and off-site opportunities such as Digital PR, Reddit and LinkedIn. Each Action Plan card has its own review and automation settings. The agent ranks the work and drafts each item for your review.
See Understanding the Action Plan in Swap Discovery.
Analytics
Compares AI-referred traffic with the rest of your traffic and reports sessions, conversion rate, average order value and revenue against it, so the work can be judged as an acquisition investment rather than only as movement in a score.
See Understanding Analytics in Swap Discovery.
The agent
Every plan includes an in-app agent. Ask it what to work on first, why a result looks the way it does, or what a fix would change. It explains findings, recommends the next step and drafts work for your review.
Custom plans add a dedicated Slack channel with a proactive AI strategy agent, available 24/7. It brings opportunities and fixes to you, already drafted, rather than waiting for you to ask. A person from Swap also remains in the channel as a safety net when you need additional support or human interaction. Their availability is separate from the agent's round-the-clock availability.
What Swap Discovery can change in your store
Because Swap Discovery runs inside Shopify, it works against your real catalogue rather than a scraped copy of it, and changes are written straight back to Shopify.
Per its Shopify App Store listing, Swap Discovery can edit:
- Products and collections
- Online Store pages and theme
- Metaobjects and metaobject definitions
- Files, legal policies and Online Store navigation
It can also view your customer data, your order history for the last 60 days, and your store analytics.
Some Shopify permissions are requested only when an action needs them: theme editing to publish AGENTS.md and theme-level structured data, file writing to update image alt text if your installation does not already allow it, and shipping access to include shipping details in product structured data. The Google Analytics 4 connection is read-only, and the Gmail connection requests permission to send email, not to read your inbox.
Swap Discovery does not overwrite structured data from your theme or other apps; it updates only the JSON-LD it manages.
Seeing and undoing changes
Brand Settings > Activity Log lists meaningful store activity, newest first, and Action Plan > Activity Log shows approved and automated Action Plan work. The Activity Log is a report, not a backup or undo system.
Revert Changes restores the pre-change values for a Product Audit, Collections Audit or JSON-LD page review, where a pre-change snapshot exists. If Revert Changes is not shown, restore the content manually in Shopify.
Published blog posts, evergreen pages, emails and social posts cannot be reverted from Swap Discovery. To remove a published FAQ, delete it from Your Knowledge Base in FAQ Builder.
How much control you keep
Every time an AI Visibility test runs, new action items are added to the Action Plan automatically. You set what happens to them in Action Plan → Plan configuration, separately for each type of work. Each card can be switched on or off and set to:
- Review — generated work goes to the review queue and waits for your approval
- Auto-approve — supported work is applied automatically
Understanding the Action Plan in Swap Discovery covers how to choose.
Some work applies changes without passing through the review queue:
- Bulk Product Audit writes the selected fields to Shopify as soon as the batch starts
- The Audit Product action in Shopify Flow runs in the background and applies changes automatically
- A Blog Autopilot campaign set to publish, rather than save drafts, puts posts live at their scheduled time
Reddit opportunities are always review-only. Swap Discovery prepares the response and opens the thread, and you post it yourself.
Separately from that recurring work, your dashboard carries a checklist of one-off setup jobs — publishing a machine-readable map of your store, establishing a sitemap, claiming third-party profiles. Several of them affect everything else Swap Discovery does, so they are worth doing early. See Understanding one-time fixes in Swap Discovery.
Plans and billing
Swap Discovery has four plans: Business, Growth, Scale and Custom. Business, Growth and Scale are self-serve and billed through Shopify, monthly or annually. Custom is built around your prompts, models, products and markets, and is arranged with Swap. It includes all four standard models with daily monitoring, human onboarding and the dedicated Slack channel described above, with additional models available on request. It is not an unlimited plan. A 7-day free trial of the Business plan is available, with nothing charged until day eight.
Plans differ in three ways, and the third matters most when you are choosing:
- How much you can run each month — prompts tracked, products optimised, collections optimised and tailored action items each have their own allowance. Action items are the pieces of work Swap Discovery chooses for your store, such as a blog post, an evergreen page, an FAQ set, structured data, an HTML sitemap or an AGENTS.md file. Monitoring runs weekly on Business, twice a week on Growth and Scale, and daily on Custom.
- How many AI models your questions are tested against — Gemini and ChatGPT on Business, adding Perplexity on Growth and Claude on Scale, with Copilot, Grok and Muse available on Custom on request
- Which features are available at all. Several are not simply metered but absent below a certain plan: Prompt Lab, PDF export, advanced analytics, top landing pages, share-of-voice metrics and the AI revenue chart start at Growth, bulk operations start at Scale, and CSV export is on every plan.
Current plans and prices are shown on the Swap Discovery: GEO & AEO listing in the Shopify App Store, and on the plan page inside the app.