AI
Generative Engine Optimization for Shopify
Learn how Shopify merchants can improve AI search visibility, turn content gaps into store updates, and measure AI-referred traffic and sales.
Read moreAI Articles
The Swap blog
Agentic Commerce
Agentic commerce statistics 2026: new survey data
Seventy percent of brands are already testing or deploying an agentic storefront. New survey data on where the category actually stands in 2026.
Read more
Agentic Commerce
Agentic Storefront in Action: How Manors Golf Converted New Customers Through Conversation
Manors Golf's agentic storefront drove 31.8% first-time buyers and cut returns 53.5%, with zero cannibalization of its core store.
Read more
Agentic Commerce
AI Shopping Agents: Why Merchant-Owned Beats Platform-Owned
AI shopping agents that keep your first-party data convert 2x better than platform-owned ones. See Swap's data from Interline's AI Report 2026.
Read more
