How to increase ecommerce sales?

To increase ecommerce sales: optimise product discovery (search, recommendations, AI-assisted shopping), reduce checkout friction, implement exchange-first returns to retain revenue, expand internationally to reach new markets, and use demand forecasting to ensure you're never out of stock on your best sellers. Swap supports all of these levers from Agentic Storefront for discovery through Global for international expansion and Inventory for stock optimisation.