How to plan a holiday marketing campaign for your e-commerce store?

For a holiday marketing campaign, plan 8–12 weeks in advance: define your promotional calendar, segment your audience (new vs. returning customers, high-value vs. one-time purchasers), create targeted offers (gift guides, bundle deals, free shipping thresholds), and ensure your returns policy is prominently communicated for gifting scenarios. Swap's exchange-first returns are particularly valuable during the holiday season when gift fit issues drive return volume.