LØCI is changing the game.

United Kingdom

LØCI is changing the game.

They literally make sneakers with vegan materials, repurposing materials from ocean and land plastic. That’s wild! And they’re doing it in a way that actually looks good, which is not often the case for “sustainable” brands.

There’s a stigma that if you go sustainable, you’ll compromise on vibes.But not LØCI.In this case study with LØCI:We sat down with Ross Allsop, the shoe brand’s head of eCommerce, to discuss how the brand has exploded in the last few years, why the return solutions landscape sucks (except Swap obvi), and how Swap’s recycling product helps LØCI stay true to it’s brand promise.

Let’s dive in.


You can’t always get what you want

Ross is an eComm veteran; the man has seen it all. And used it all.

So, frankly, he knows how to spot mediocre Returns software from a mile away. And Ross could never find a platform that offered a happy medium between price and functionality.

“You either get a cheap system with no meaningful features, or an enterprise system that’s expensive and cookie-cutter,” Ross tells us.
Do we even need to name names?

It’s a losing battle. If you take the cheap route, you get what you pay for. If you go the expensive route, what-you-see-is-what-you-get, where no one will be flexible for you.

In LØCI’s case, before Ross arrived, they were using a local competitor — “we were doomed from the start.”

Their platform wasn’t set up to support LØCI’s custom needs. Like many brands, there’s often an inflection point early on when you suddenly start growing, and it’s great. But unless you have implemented stability beforehand, you might face some consequences post-sale.

LØCI wasn’t set up to manage the volume they were about to see flood in.

What’s worse than paying for something? Paying for something that doesn’t properly work! And that was LØCI’s experience.

From day one, Ross knew he needed to stabilize LØCI’s eComm tech stack, and automating the post-purchase experience was at the top of the list.
So, LØCI knew Swap was the right solution.

Ross implemented Swap straightaway as a preventative tactic to prepare the business for growth, and he hasn’t looked back.

When you’re a UK brand and your main customers are US-based, returns can be a pain the a**.

If something’s returned cross-border, you’ve typically got two options. Either:

Heavily discount the product
Or eat the cost and discard it

Both options suck!

But Swap would never let that happen. We immediately recouped LØCI’s lost $$$ by making it easy to ship all returned products from US warehouses back to the UK.

And instead of losing those customers who got annoyed their products didn’t fit, our top-tier exchange functionality enabled them to swap product styles and sizes in their sleep.

That’s what we do.

But ultimately, and you didn’t hear this from us, Swap’s secret sauce lies in its ability to be flexible and anticipate a brand’s needs as it grows.
“Swap helped us automate meaningless manual tasks; it’s saved us so much time. But it’s their flexibility in helping us build a custom system that’s been a game changer” said Ross.

We’ll make your dreams come true

In a short period of time, we’ve already helped LØCI:

Recouped lost revenue $$ by enabling cross-border returns
Activating exchanges functionality so customers actually get what they need
Build and scale a flexible returns system in a growing brand’s existing tech stack

So, look. Make the right decision and work with us. We’re a nimble team that’s already built a premium platform with features that enterprise competitors would charge you an arm and a leg for.

We’re not transactional, we’re your partner. And we’re here to make you money and keep your customers happy.

That’s the Swap promise.

swap commerce ecommerce returns dashboard
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