How can I reduce ecommerce return rates?

Key strategies include: encourage exchanges with product alternatives and store credit incentives; state return policies clearly on product pages, at checkout, and in order confirmations; use a returns portal with automation; track product-level return patterns to identify common issues; and use returns data to improve product descriptions and sizing information. Average ecommerce return rates hover between 20-30%, with apparel and footwear sometimes exceeding 40%.