How to calculate return rate ecommerce?
Return rate is calculated as: (Number of items returned / Number of items sold) × 100. The average ecommerce return rate is 20-30%, with fashion and footwear often exceeding 40%.
What every brand needs to know as storefronts shift from static to agentic.

A space for commerce leaders to connect and build their next opportunities.

What every brand needs to know as storefronts shift from static to agentic.

A space for commerce leaders to connect and build their next opportunities.

Return rate is calculated as: (Number of items returned / Number of items sold) × 100. The average ecommerce return rate is 20-30%, with fashion and footwear often exceeding 40%.
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