What are agentic storefronts?

An agentic storefront replaces the traditional static website with an AI-led shopping experience that guides customers from discovery to virtual try-on to checkout in one seamless journey. The AI greets customers, recommends products, builds outfits, enables virtual try-on, and completes purchases through chat or voice, without redirects or friction. Swap was the first to launch this concept with its Agentic Storefront.