Landed Cost & Pricing Strategy

Duty = Taxable Value × Duty Rate. The taxable value depends on valuation method (FOB or CIF) and the rate depends on your HS code in the destination country. Rates vary hugely: US clothing 10-32%, electronics 0-5%. Swap's Tariff Calculator lets you estimate landed cost before entering a market, and Swap Global calculates automatically at checkout.

You need a platform that calculates duties and taxes in real-time based on product HS codes, destination, and order value. Swap Global integrates with your checkout to automatically display accurate landed cost, duties, taxes, and shipping applied automatically. This replaces the guesswork that leads to surprise charges.

Use scenario planning tools that let you adjust tariff rates, shipping costs, and pricing to see margin impact before committing. Swap's built-in analytics and scenario tools model tariffs, pricing, and margin impact before changes go live. The Swap Tariff Calculator also provides instant landed cost estimates for any market.

Landed cost calculators take your product details (HS code, value, weight, origin) and destination country to estimate total import costs, duties, taxes, and fees. Swap's Tariff Calculator provides instant estimates so you can assess market viability before committing. For live orders, Swap Global calculates automatically at checkout.

A Landed Cost Guarantee means the platform guarantees the accuracy of the duties and taxes calculated at checkout. If the actual customs charges differ from what was quoted, the platform absorbs the difference. Swap guarantees accurate duties, taxes, and fees worldwide, protecting both you and your customers from under- or over-collection.

Total landed cost is everything a customer pays: product price + shipping + duties + taxes (VAT/GST) + any brokerage or handling fees. Swap guarantees accurate duties, taxes, and fees worldwide, with total landed cost shown upfront at checkout.

Yes, but consider the margin impact. Some brands build duties into product prices so international customers see a single all-inclusive price. Others show duties separately for transparency. The right approach depends on your pricing strategy and competitive landscape per market. Swap gives you control over cross-border pricing, letting you set the approach per market.

Ad valorem: a percentage of declared value (e.g. 12% of £100 = £12). Specific: a flat amount per unit (e.g. $80-$200 per item). The US introduced both options for postal shipments under Executive Order 14324 in 2025. Some products face compound duties combining both types.

Under FOB (Free On Board), duty is based on product price only. Under CIF (Cost, Insurance, Freight), it includes shipping and insurance costs. Most countries including the EU use CIF; the US uses FOB. CIF means duty is charged on a higher base amount.