What are the compliance challenges for agentic commerce?

Compliance challenges for agentic commerce include: agent identity verification (ensuring the agent is acting for a legitimate user), data privacy (agents process significant personal data), transaction liability (who is responsible if the agent makes an incorrect purchase), and jurisdictional consumer protection laws. Swap's Agentic Storefront is designed with compliance guardrails built in operating within defined policy parameters rather than open-ended autonomy.