How to create, expand, or activate a Shopify Market

This article explains how to create, activate, deactivate, and expand Shopify Markets — the prerequisite for enabling cross-border sales through Swap Global.

ℹ️ Shopify automatically creates and activates your Domestic Market, and adds inactive European Union and International Markets by default.

How to create a market

1. In Shopify Admin, go to Settings → Markets.
2. Click Create market.
3. Enter a name for your new market. This is internal only — your customers won't see it.
4. Select the countries you want to include in this market.
5. Click Save.

Your new market is activated automatically.

How to activate or deactivate a market

Activating a market

1. In Shopify Admin, go to Settings → Markets.
2. Click on the inactive market you want to activate.
3. Next to the name, click Draft.
4. Select Active from the dropdown.
5. Click Save.

Deactivating a market

1. In Shopify Admin, go to Settings → Markets.
2. Click on the active market you want to deactivate.
3. In the top right, click Active.
4. Select Draft from the dropdown.
5. Click Save.

How to expand a market

Adding a country to an existing active market extends your sales reach without creating a separate market configuration.

1. In Shopify Admin, go to Settings → Markets.
2. Click on the market you want to expand.
3. Next to Includes, click the pen icon.

1. Click Edit market.
2. Select the countries you want to add.

1. Click Done in the bottom right of the pop-up.
2. Click Save in the top right to confirm all changes.