Why might a luxury clothing brand like yours be hesitant to implement a resale program?

Luxury clothing brands may be hesitant to implement a resale programme because of: concerns about brand dilution (associating the brand with lower price points), difficulty in controlling product condition and presentation on resale platforms, risk of cannibalising new product sales, and the operational complexity of managing a resale inventory. Some brands prefer to let third-party platforms handle resale while maintaining distance from the secondary market.