How to evaluate unified ecommerce platforms for sales service and catalog?

To evaluate unified ecommerce platforms for sales, service, and catalogue management, look for: a shared product catalogue with variant management, integrated customer service tools (or strong CRM/helpdesk integrations), and a flexible order management system that handles all sales channels. Swap integrates with leading platforms in each of these areas Shopify (catalogue and sales), Gorgias (service), and OMS/WMS tools for order management.