How to choose ecommerce unified platform self-service assisted sales?

To choose the best ecommerce unified platform for self-service and assisted sales, evaluate: native self-service checkout capabilities, live agent integration options, personalisation depth, and the ability to handle both high-intent and discovery-phase shoppers. Swap's Agentic Storefront bridges this gap it can operate as a fully autonomous shopping agent or as an AI-assisted interface that complements a human sales team.