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What is an ecommerce tech stack?

An ecommerce tech stack is the collection of software tools that together power an online retailer's operations. A typical DTC stack includes: Shopify (storefront and checkout), Klaviyo (email/SMS), Gorgias (customer support), and operational tools like Swap (returns, cross-border, compliance, inventory). The right stack depends on your scale, product type, and markets.

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