What is the future of ai in ecommerce?

The future of AI in ecommerce is agentic: AI agents that understand consumer intent, discover and compare products across the web, and complete purchases autonomously. For brands, this means competing on AI-readiness how well your product data is structured for AI consumption, and how well your storefront handles AI-initiated purchases. Swap's Agentic Storefront and commerce infrastructure positions DTC brands to win in this future.