How to Win BFCM with AI

Black Friday and Cyber Monday are set to be a whole new beast this year. Condensed timelines, higher consumer expectations, and global supply pressures mean commerce teams need to move faster, think smarter, and adapt on the fly. That’s where AI steps in.

Hyper-personalised product recommendations to autonomous campaign optimisation, AI is not only assisting teams but executing tasks to improve margins and drive new customer value at scale.

For brands ready to leave competitors behind this BFCM, AI isn’t optional, it's the game-changer.

In this article, we show how to put AI to work across every part of your BFCM strategy, making peak season less stressful and more profitable.

AI Strategies for BFCM

70% of companies said late planning cost them revenue in 2024. Whereas, 52% of top performers begin BFCM planning as early as Q2, giving their AI tools time to learn from historical data and simulate campaign performance.

The most advanced brands aren’t just using AI. Agentic commerce means AI handles catalog optimisation, demand forecasting and promotions without needing human prompts.

Gartner predicts that by 2026, over 40% of commerce interactions will be AI-initiated. Swap’s agentic infrastructure enables these capabilities through integrations that empower AI to act, not just analyze.

Below, we explore proven tactics that are shaping the foundation for advanced use cases like those offered by Swap, including AI chat-powered shopping experiences, AI-driven promotion management, product discovery, virtual try-on, and more.

AI Powered Shopping Experiences

Imagine a storefront that adapts in real-time to every shopper. With Swap’s agentic commerce infrastructure, AI agents create individual shopping experiences by suggesting bundles, and even placing orders without needing manual clicks.

At the heart of this is Swap’s Universal Catalog, which ensures that all product data is clean, structured and easily read by AI systems. This allows for dynamic product discovery, tailored upsells, and merchandising that adapts in real time.

The platform is built to be interface-agnostic, meaning these intelligent shopping experiences can unfold seamlessly across mobile, desktop, chat, or even AI-powered search interfaces like LLMs.

Swap’s AI dynamically adjusts offers, bundles, and recommendations, guiding each shopper toward their ideal purchase.

The result is a shopping experience that feels relevant and fast to perfectly align with BFCM’s urgency and scale.

AI Demand Forecasting

Swap uses AI to anticipate demand spikes weeks in advance, drawing on historical sales data, browsing trends, seasonality, and external factors like tariffs or supplier delays.

Peak weekend traffic can expose weaknesses in stock, logistics, and fulfillment. AI helps brands place smarter inventory bets, avoid oversells, and ensure product availability across every channel during the peak weekend.

AI recalibrates forecasts as BFCM unfolds. If one SKU starts outperforming expectations, Swap can signal the need for cross-warehouse reallocation or replenishment planning, ensuring availability across all channels.

Swap uses real-time trend signals to forecast demand with SKU- and geography-level accuracy, leveraging sales patterns, returns data, seasonal trends, and lead-time metrics.

Swap unifies data from your storefront, marketplaces, and logistics providers to give a centralized view of where demand is building. This lets brands align marketing spend and fulfillment with actual product interest, not assumed.

For example, if returns spike for a popular item, Swap can downshift restocking or reallocate supply more conservatively. In short, Swap doesn’t just forecast demand; it auto-executes inventory actions based on that forecast. You gain clarity, confidence, and control when it matters most.

AI Enhanced Chat Support

During BFCM, when shopper expectations peak and attention wanes, Swap’s AI‑enhanced chat transforms support into a strategic conversion channel.

Its virtual personal shopper using agentic commerce, will engage with customers to guide them through strategic purchasing decisions based on the shoppers data.

This AI-driven support responds instantly to urgent inquiries, upsells during critical decision moments, and frees up team bandwidth to increase conversions when every query counts.

AI Product Discovery

Swap’s product discovery makes your entire inventory structured, enriched, and AI-readable, enabling smarter, faster search and filtering on site.

Shoppers can find what they need in seconds, whether through your own site’s search or AI-powered interfaces. This enables agentic shopping journeys where AI surfaces the right items before a customer even types.

Whether it’s a flash sale item, a bundle match, or a best-seller in their size, the right product is always front and centre, reducing bounce rates, increasing conversions, and helping brands win during the high-pressure BFCM window.

AI-Driven Promotion Management & Dynamic Offers

Swap’s agentic commerce platform ensures that every BFCM offer hits the mark. Dynamic discounts adjust in real time based on traffic trends, cart sizes, and user behaviour.

Bundles are served based on past purchases and current inventory to maximise AOV without hurting margins. Flash deals can be triggered when engagement spikes.

This means personalised offers that feel exclusive, perform better, and reduce the race-to-the-bottom pricing trap.

Each of these strategies is designed for the high-stakes environment of BFCM. Swap delivers it all under one roof, so your team can launch with confidence and scale with intelligence.

Build A Winning BFCM Strategy with Swap Commerce

BFCM is about working smarter, and agentic commerce is the lever for growth. With Swap Commerce, you don’t need to piece together disjointed tools or bolt on complicated AI features.

Instead, you get a unified platform built for agentic commerce, ready to deliver personalized shopping journeys, smarter promotions, better inventory control, and always-on support during your busiest season.

Whether you're scaling up for your first BFCM or looking to outperform last year’s numbers, Swap empowers you to move faster, convert more, and make every decision data-driven.

Ready to turn AI into your peak season advantage? Book a demo today.