Visibility across AI shopping

AI visibility is how often, and how accurately, AI search names your brand when a shopper asks what to buy. It is measured per assistant and it differs by market, because the same buying prompt returns different brands in different countries.

Install Swap Discovery on Shopify. It measures how often your brand appears across leading AI search, against the buying prompts that matter to your category and market, and shows which competitors are appearing instead of you.

There is no universal benchmark. What matters is your visibility against the brands you actually compete with, on the buying prompts that matter to your category, in the markets you sell in.

By improving the information AI systems use to understand your catalog: product and collection content, FAQs, structured data, trust signals, and other AI-readable information. Swap Discovery prioritizes those changes and lets you make them inside Shopify.

Related, and not the same job. SEO competes for a position on a results page. This competes to be named in an answer, where there are only a few slots. The work overlaps, which is why the fixes land in your product data and content.