The biggest question facing e-commerce brands today is how to meet customer expectations and win over customers from larger established brands. Swap has a few strategies that we ourselves have used and that any e-commerce business can put in place.
Use an Online E-commerce Platform
Rather than trying to build your own E-commerce backend, integrate your shop with a pre-existing platform like Shopify. Shopify is the market leader in e-commerce and more and more brands are migrating over.
Shopify offers a subscription model that grows with your business. You can get easy access to customer support but also benefit from their add on features as you scale.
Build Your Tech Stack
The opportunities are endless for E-commerce stores on ways to optimize their processes, sales and cash flow. We have set out a few of our favourite companions for e-commerce below:
Klaviyo: Klaviyo offers you powerfulSMS marketing software that you can use for discounts and promotions, VIPearly access updates, or welcoming and thanking customers, as mentioned above.It's a versatile tool that you can use to support almost any email marketing campaign for your eCommerce business. A typical SaaS offering means you even for those small but fast growing e-commerce stores you can get great value for money as you grow.
Gorgios:Gorgias is a multi-channel helpdesk integrated with e-commerce merchants. It allows merchants to manage all their support from one place and connects all business apps and all communication channels to provide support agents a unified view of their customers. It also sets auto-responses to common customer requests. A great tool for automating workflows and saving your team time!
Juni:Juni is a financial companion that empowers e-commerce owners to make better decisions, enables them to scale up their operation and unleash the full potential of digital commerce in their favour. Get easy access to credit lines, all your accounts in one place, zero fees FX and instant pay-outs from yourStripe or PayPal accounts.
Offer Same-Day Delivery
Most customers have come to expect fast and free shipping, so the best way to compete with larger brands is to follow theirlead. At least 50% of retailers now offer same-day delivery on at least some of their items.
Same-day delivery is a great goal to shoot for, if it makes sense for your business financially. Same-day delivery is more expensive, so consider whether you should offer it in your default free delivery or tack on an extra fee for customers who need their orders faster.
Simplify the Returns Process
This is where Swap comes in. We know returns can be a pain and sometimes customers want to return items. We recommend that to compete with larger retailers you should wherever possible offer free return shipping, or if you really don’t want to offer free returns for customers who request an exchange or store credit instead of a refund!
By integrating your Shopify store with Swap you’ll be able to set up simplified workflows to process your returns seamlessly. Through the Swap platform you can also get access to return based funding and ease your cashflow needs. Get in touch with our team to learn more!